Rumors run wild around a mysterious event Facebook .

"Come and see what we build." It is in these terms that Facebook has invited the press next Tuesday (at 19h French time) to a mysterious presentation in its headquarters in Menlo Park. The social network and revives its old habit of regularly invite journalists to reveal their new products.

First rumor: The launch of a smartphone

The sending of the invitation, in the heart of ETUC therefore fueling rumors. Since the announcement of Facebook can be important, believes does one in Silicon Valley. The most recurrent concerns the launch of a smartphone. Already mentioned in the past, it was publicly dismissed by Mark Zuckerberg himself. "It would make no sense," he declared in July during the presentation of financial results for the second quarter.
Facebook boss preferred to focus on the development of mobile applications, including recognition of having made mistakes in this area. But persistent rumors, difficult to verify, confirm ben seem that the company has worked hard on developing a smartphone. Before finally bury the project? In any case, some observers believe that Facebook will launch on the market.

Second rumor: a search engine

Alternatively, Facebook may unveil its own search engine. Mark Zuckerberg had also laid the groundwork for such a project last September at a conference organized by TechCrunch. "We are in a unique position to answer people's questions. At one time or another, we will. We have a team working on it, "he explained.
The idea of ​​the social network would not come into head-on confrontation with Google. But rather to provide a more social and more personalized service. But certainly more limited.
An alliance with Microsoft and its Bing engine is not excluded. Both companies have strong ties, the Redmond company has even invested in Facebook in 2007. And they share a common enemy: Google.

Third rumor: the streaming music or video

A third possibility for launching a music streaming service, competing with existing offers. Last year, Facebook has partnered with the Swedish Spotify to create an integrated experience.
It could now decide to move to a second stage with its own platform, it could profitable by offering advertisers more targeted advertising. This would also strengthen the social network of the commitment rate of its members, particularly given the monitored side of Menlo Park.
There were also two other tracks: a video service, possibly in partnership with Netflix streaming site, and a new offensive in the e-commerce (after the recent launch of Facebook Gifts).
All these rumors shake Wall Street: Facebook share rose more than 5% yesterday, January 9, passing above the 30 dollars for the first time in six months.